US MARKET ENTRY and OPERATIONS
consultant

Welinder

Tailored Strategies and Expert Guidance for Consumer Brands.
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“Per has been an integral part of Sezzle's success to date, serving as advisor, investor, and brand champion. From providing marketing advice to making key introductions to candidates and customers, Per has always gone above and beyond when we needed help. And more importantly, he's a great person. He's always been true to his word and follows through without fail.”

Paul Paradis - President and co-founder Sezzle NASDAQ: SEZL

“Birdhouse would have gone out of business in the second or third year if it weren’t for Per’s business savvy. Birdhouse just celebrated its 25th year as a skateboard brand, and we couldn’t have done it without Per’s hard work.”
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Tony Hawk - Professional Skateboarder, Entrepreneur and Philanthropist

“Per has been a partner with Zumiez all through my 25 years with the Company and has been one of the few people I have known in our industry who has successfully built multiple brands. He is a serial brand builder. When Zumiez has such a long relationship with an individual, it also reflects that we share a core set of values that build trust and respect. I like to think that Per’s values and his success as a lifestyle brand builder are closely correlated.”

Rick Brooks - CEO Zumiez NASDAQ: ZUMZ

About

Per Welinder

Co-founded Birdhouse Skateboards, one of the most famous skate brands with one of the most famous skateboarders in the world, Tony Hawk.

Together Per Welinder and Tony Hawk were instrumental in transforming skateboarding from a toy into lifestyle and a 10X universal impact on culture, brands, products and commerce.

In his 30 years Per has co-founded, operated and exited 8 companies in the skateboard, apparel and footwear space.

In 2019 Per co-founded Welinder Shi Capital - a China-US cross border venture fund with partner Curt Shi with one IPO and unicorn status on its record.

Value

Services

Swedish Brands
Sales and Distribution Expertise: Three decades of experience and a proven track record in market-entry and operational execution in the highly competitive US consumer market.

Swedish Roots with US Success: Deep understanding of Swedish business culture combined with extensive knowledge of the US market dynamics.

Recognized Achievements: Successful case studies and industry recognitions.
C-Suite Support
Sales and Marketing: Provide C-suite support developing product road maps, sales and marketing strategy and in building execution teams poised for operational and financial success.

Capital Needs: Identify needs and tap into a network of sources to capital.

Execution Team and Partnership Development: Leveraging a vast network of mission-critical service providers, available and off market (retired) expertise.

Operational Support: Boots-on-the ground assistance with supply chain management, logistics and local operations setup.

Ongoing Consulting: Continuous support to adapt and grow in the US market.
Market Entry
and Expansion
Market Research and Analysis: In-depth market insights to inform strategic decisions.

Brand Development: Building a strong brand presence that resonates with US consumers.

Go-to-Market Strategy: End-to-end planning and execution for a successful market launch.
Affiliates
Event and Venue Management:
Great. Grand. Wonderful. Visit Website

Podcast Studios and Productions:
Visible Audio Studios. Visit Website

F1 Las Vegas Event:
Velocity Events. Visit Website

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Contact

hello@welinder.co
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